5 Free Ways To Promote Your Music Online

promoe-services-ad-11One of the challenges independent/unsigned rappers are faced with is effectively marketing their music online, in order to get exposure and build a fan base. I said this many times before and that’s marketing and promoting your music online is more than just uploading your music to soundcloud, reverbnation or datpiff.

You have to know the right methods to get traffic to those platforms and getting them to listen to your music, subscribe or follow. That in itself can be written in another article. In this article I will discuss five FREE ways you can promote your music online.


1) Social Media

This is going to be the number one online platform that you will be marketing and promoting your music on. Social Media Marketing can be highly affective if done right. If done right you can bring a lot of awareness to your music, build a strong fan base, and engage them to the point where they’re buying your music, merchandising and tickets to your shows. If you haven’t already done so you I’d advise you to read some of our previous articles on 4 Mistakes Artists Should To Avoid On Social Media and “How To Sell More Albums Through Social Media” It will give you the knowledge you need to successfully build and market your music brand to the world.

you-tube-video-marketing12) Youtube

Yes Youtube is a social media platform but it’s also know as a video viral site. It’s an incredible way to get your music out to the world for free, via you music video. your music video is one of the most powerful tools that you can use to promote your music. The key to successful video marketing is quality and proper distribution. One of the things you shouldn’t shoot yourself in the foot with is producing a cheap poor quality video.

Presentation is everything and if you don’t create quality videos and present them to the public in a fashionable way, then no one will watch it. I know that I’ve been known to click off videos the first 15 seconds I don’t like it, and many other people are the same way. you have to create a good quality video that’s captivating. The next step is proper distribution. You can upload it to Youtube and with the right keywords and description you can have it rank well within the search engines, you you can also give your video massive exposure by distributing it to the right music platforms. These platforms include: music blogs, websites and music media outlets such as MTV and Much Music TV.

3) Music Blogs

Music blogs are one of the best ways you can showcase your music for free. Even though it’s good to get featured or have a press release on a music blog that showcases a few different genres, getting your music to be featured on hip hop blogs will be even more powerful. This is because you will be placing yourself right in front of your core audience. Our site over at Hip Hop Push showcases the best of independent hip hop all over the world. There are many top of the line hip hop music blogs that you can get a feature on, and this will give you an opportunity to gain new fans once they promoted your feature to their massive following. It’s up to you to take advantage of the situation once it happens. Don’t just sit their, capitalize off of it!

Sound-Cloud-Reverbnation-Fans-Followers[9]4) Music Hosting Websites

There’s no official words for these websites. Some people call the music social media sites or artist help websites. while others call them music hosting websites. No matter what you call it they all do the same thing and that’s provide a platform for artists to upload their music, pics, and bio, and also give them marketing tools to promote their music materials. These websites are Reverbnation.com, Soundcloud.com. Audiomack.com Bandcamp.com etc.

If you know how to gain organic followers and effectively promote your page, then you will have tremendous success on these music hosting websites. If you would like to gain proper knowledge on how to have success on these types of sites read: Online Marketing & Branding For Hip Hop Artists

5) Music Podcast Marketing

This form of marketing may be new to some of you but it has been popular for a few years now. Podcast marketing involves you distributing your audio content to podcast websites, and gaining a following from individuals who visit those sites to listen to that content. So how you would do it as an artist is gather your radio interviews and singles, and upload them to podcasts sites. Remember to fill out your profile information and input a link to your artist website or social media pages so people who listen to your podcast can know where to find more material from you.

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Hip Hop Think Tank, Inc. Specializes In Educating Indie Rap Artists On How To Become Successful In The Music Industry.

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