This is one of the cool things that has come out of the digitization of the music industry. You can now make money through YouTube! Every single time someone views one of your videos, you can make money from it. Cool, right?
Monetization from YouTube is still something that’s rather new. It’s only been around for a few years, and many independent rap artists still aren’t aware of this avenue of potential income. Which really isn’t surprising as YouTube doesn’t really allow the artist to do it themselves. What throws most people off of this is that you can’t make money from the songs, but just from the VIDEOS. You automatically make money from one of your videos. That much is common knowledge. What the kicker is, is that if someone else uses your song, like in some kind of commercial, they forfeit their right to make money from it. You get paid for it, because they have used your song.
If your song is used in a fan video, corporate videos, or in sinc with visuals, you get paid for it. You can also get paid for the ads that run on your videos. Since YouTube is owned by Google, they have make money too. Since Google makes ad revenue money off of every time someone clicks on a video, or the ad that runs before your video, they will share some of the profits of it with you, since you are the content creator.
By now you’re probably wondering how you get signed up for this. Go to your YouTube account, under Settings, there is an option for Monetization. There you can apply to have your channel reviewed for application. You’ll be able to select if the video is private or public, and you’ll have control over the types of ads that will play over the video. There are three options here. The first is Overlay In-Video Ad, which is the little bar ad that hangs out at the bottom of the screen while the video plays. This is by the far the most unobtrusive type of ad. The second is TrueView In-Stream Ad, this will be the one that plays before the videos even starts. The one that usually has the option of being skipped after 5 seconds. The third one might be more rare, since it’s states This video contains a paid product placement, this might be reserved for bigger acts like Britney Spears who had a deal with Pepsi back in the day.
With the first two options, you don’t have any control over the ads that are placed in the video, they are chosen by Google and YouTube, but they will probably relate to music, since that is the type of video you have put up.
This is really only the tip of the iceberg with monetizing your YouTube account, it’s a very complex topic that needs to be stretched over a longer article, but this is a good summary of it. If you’re interested in doing this, do your research before you sign up and ensure that you will be paid for your work. Make sure it’s a good choice for you.
Written By: Sarah Hall