The Role of An Artist Manager

An artist manager or music managing company are individuals who guide and attend to the careers of artists in the music industry.

The basic responsibilities of an artist manager is to oversee and take care of the day to day business affairs of its artists.

An artist manager may be hired by a record label, a dj, a solo artist or musician, or a band. The relationship between a manager and the artist or label that hires him is bound by contract and is outlined with specific duties the manager has to carry out.


In general a artist manager’s duties may include:

  • Helping the artist promote his music by booking radio, tv, and magazine interviews
  • Handling Pr Work
  • Hire dj’s and producers for their artists work with
  • Book studio time for their artist and set up meetings with endorsement companies
  • If an artist is not associated with a booking agency a music manager will help him book performances at venues
  • Negotiate deals with companies concerning their artist’s career and music
  • Planning Promotional Strategies
  • Development of an artist
  • Developing marketing strategies for their artist, by themselves or with the aid of a marketing company

There are many other duties a manager may carry out, but these are just the basics.


How To Find An Artist Manager

Before we get into where you can find a music manager just realize that not all music managers will take on up and coming artists, musicians, or bands without certain conditions. Don’t feel bad because this is how it is now not only with music managers, but with record labels as well.

They will not consider signing you unless you have a steady growing fan base or you unless you have gone out there and proven that you can sell records and merchandise. This is because it makes it easier on them to promote and brand your name, seeing that you’re a hot up and coming artist already equipped with a fan base and record sales as and indie artist will make it easier for them to get companies to endorse you or invest in you.

It will be easier for publishers to get your songs licensed to tv, radio, film and game companies. so some managers and record labels won’t look your way without you having already done this.

Now you can find music manager’s in a variety of places, some are: through contacts from dj’s, music producers, or other artists you may know. you can find some managers online through social media or at music summit or gigs that you perform at. Music managers are all around and the majority of them are looking for talent to manage!


The Proper Way To Contact A Manager

There is such a thing called contact etiquette, you want to contact a manager in a professional way, this will leave an impression on them and they will be eager to contact you back. I’ve said this many times, I hate to see artists online, especially on twitter tweeting their music links to dj’s, record labels, and managers every 5 minutes. Why would a manager look at your link when you haven’t built up report with him, and you are using the same technique that another artists are using to get his attention.

Managers, A&R’s, and CEO’s of record labels get hundreds of links sent to them hundreds of times of day, do you think they look at all of them? NO! Why? Because they haven’t got time to and you haven’t build up a relationship with them. Stop spamming links. Why do take the same approach every other artist is taking? Why not connect with a manager at a summit? invite him to see you perform? Go to one of his events? The best form of contact is face to face.

An affective way to contact a manger to review your work is finding out what their email address is and emailing them your EPK (Electronic Press Kit) Try to write a small professional message along with your EPK describing your submission and why you want that manager in particular to represent you. Please try not to use slang and bad grammar like “yo bruh U heard u manage people heres my stuff please look it over and get back to me.” Which manager would want to respond to that email? Be professional because you’re dealing with a professional person!

Another proper way to contact a manager is to call him up, a lot of managers give out their contact information. your job is to find out when is the best time to call them and when you do be prepared to ask and receive questions. A manager is always going to ask you questions about your career as an up and coming artist and why you chose to contact him in particular, so be prepared to answer all of those questions; just know your stuff!


An Artist Manager’s Compensation

A manger usually takes 15-20% of the performance and commercial incomes. Again, this number can vary depending on how valuable you are as an artist and also the connections, resources, and networks of the manager. If you are an artist that has a little experience and is not fully developed as an artist yet the manager will want to charge you more of a percentage for his duties.

This is fine just make sure he has the right contacts and connections to music professionals and companies that can take your career to the next level. If you want to you can request a sample sheet of contacts that the manager has before you signed a contract with him. If you have any specifics that you want you manager to carry out, please make sure that you put it in the contract.


How Do I Know If I Need a Manger or Not?

I am going to be honest with you that many people think they need a manager to make it to the top but this is not true. There are several indie artists doing extremely well with a music manager guiding their careers. it does take a little more work and you have to grind harder, but no not ever artist needs a manager. In fact some do better without one. How do you know if you need a manager? Well it really depends on how you feel, you have to ask how are things going for you right now? What are the things that you need help and guidance on and is a music manager your only source of getting this help?

How are your contacts can you manage to go to music summits or or search online effectively to get contacts such as media, dj’s, magazine, music producers etc or do you need a manager to help you with that? Build a list that outlines all the things a manager does and ask yourself can you do all this by yourself or would it be better to hire a manager for 15-20% of your income. Would it be better to hire a close friend to do these duties for you for a lot less? I don’t know you have to decide, all this is up to you and what your work ethic is like. But in some cases a manager is not needed.




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Hip Hop Think Tank, Inc. Specializes In Educating Indie Rap Artists On How To Become Successful In The Music Industry.

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